Jeison Rodriguez

We helped New Orleans' Mayor Mitch Landrieu create a comprehensive awareness campaign that shifted focus from the prevalent negativity found in headlines to the untapped, positive potential that exists within NoLA’s young African-American community. Our goal was to engage the entire city - not just the African-American community - to get involved and effect change.

At the center of the campaign, we created www.nolaforlife.org, an online hub designed to connect city residents and provide guidance to both those who seek help and those who can offer it. The site was supported by print, radio, television, online videos, social media, and provocative, engaging billboards throughout the city.

The MetroPCS Leaders and Scholars Program rewards New York area high school students who excel in the classroom and give back to their community.

The challenge: Tell us how you would spend $10,000 to affect positive change in your community.

The reward: $10,000 in scholarships + $10,000 more in community grants to bring your idea to life.

With ten late night events over five nights, this concept was a true test of endurance for everyone involved. Especially the target.

A case study in how we managed to create awareness about the MLK statue unveiling at the national Mall. From a grassroots level to national digital, experiential, print and OOH.

A case study in how we created awareness for heart failure.